No matter where you are in your career, LinkedIn is a powerful tool to gain meaningful connections. Sure, you can have hundreds and thousands of people in your “network”, but what good is your network if you can’t or don’t actually speak to any of them?
By messaging and speaking with the people in your network, it can open many doors for you. Whether you learn from them about job openings & advice, or you end up becoming friends because of a common interest. These relationships that you build are key in growing in your career.
Here are my 3 tips on how to gain meaningful connections:
Don’t Be Afraid to Introduce Yourself
When building your network - you can’t be afraid to say hello. Don’t just click on the connect button, then not send a message. Send a quick intro that says who you are and why you’d like to connect with that person. You have to be willing to put yourself out there.
Have a Great Headline
The headline that shows your title should reflect what you do or what you are looking for. If you are a professional, then showcase your title and company you work for - easy. If you are a student, then you need to put in your headline what it is you are seeking and make it actionable (ex: Graduate Student Motivated to Make An Impact in The Tech Industry). While it may seem long, it is also a part of your introduction and will help you get in contact with different levels of professionals.
Ask Questions & Engage
Join groups and be engaging on LinkedIn (see in part 1). When engaging with different content on LinkedIn, you will meet and find others who are also in that field/industry who have much more experience. Engage in the conversation and show your interest in speaking with them. After going back and forth for a couple comments, it’s not weird or awkward to send them a connection and reintroduce yourself.
Ex: “Hi Steven, we were chatting on the post about how digital marketing was the future of reaching consumers and I would love to connect to continue our discussion! I think you brought up many great points - especially around how apps are leading right now and I’d love to pick your brain. ”
These 3 easy steps are just the beginning of making and continuing great connections! You got this and if you have any questions - reach out!